FIG. 01 / CHANGE TO NOTICE
A NEWLUMP ORSWELLING.
A change that is new for you, in the breast, chest or armpit.
ISSUE 10.26THE NORMAL ISSUEOCT / 2026
Your normal. There is no universal normal. There is your normal. Know your normal.
KNOW YOUR NORMAL.
Notice change.
Ask questions.
Get checked.
02 / LOOKNOTICE, NOT DIAGNOSE
LOOK.
NOT FOR CANCER.
FOR CHANGE.
The useful question is simple: is this new or unusual for me?
Not a diagnostic checklist
CONTENTSSEVEN CHANGES / 07
03 / FEELFIELD NOTE / REFERENCE 01
YOUR NORMAL
IS YOUR
REFERENCE POINT.
04 / ACTWHEN SOMETHING CHANGES
SOMETHING
FEELS
DIFFERENT.
DON’T DIAGNOSE IT.
GET IT CHECKED.
Most breast changes are not cancer. A healthcare professional is the right person to assess a new or persistent one.
05 / SCREENINGA GLOBAL PRINCIPLE
SCREENINGISN’TONE-SIZE-FITS-ALL.
Recommendations vary by age, individual risk and where you live.
Check the official guidance where you liveAlways check current guidance from your national health authority or healthcare provider.
06 / MY NORMALPRIVATE BY DESIGN
YOUR BODY.YOUR NOTES.YOUR QUESTIONS.
No account. No diagnosis. No risk score. Nothing leaves this browser tab.
07 / THE NORMAL TEST01 / 05
The normal test: myth or fact?
BREAST CANCERALWAYS STARTSWITH A LUMP.
MYTH or FACT?
08 / MAKE IT YOURSPOSTER STUDIO
WHAT’SYOURNORMAL?
MAKE IT YOURS.
Create your own Know Your Normal poster. Choose a statement, layout and colour — then save it or share it.